Social Media Audits

Digital & Technology Services

Effectively harness the power of social platforms

Social media platforms have billions of active users across the globe, so it’s no surprise that organisations are looking to take advantage of this, both from a marketing and an e-commerce standpoint. However, utilising these platforms opens an organisation up to a number of risks through unauthorised or negative posts. Social media policies play a key role in mitigating these risks.

Some of the key risks include:

Reputational damage
Loss of competitive advantage
Disclosure of unauthorised or sensitive information
Dissemination of false information

RSM’s advisory team will conduct a social media audit to provide management and stakeholders with an independent, objective assessment of your organisation’s social media policies and procedures. The process typically entails a review of the strategy, people, processes and technology involved in your social media life cycle. This includes a look at governance, policies and procedures, as well as awareness and training of your organisation’s employees.

The findings of this audit will help you identify the weaknesses in policies and procedures. By correctly remediating these weaknesses, you will have a fit-for-purpose social media strategy and plan that not only meets your marketing objectives, but also addresses your enterprise risk management objectives.