The retail industry in Vietnam comprises three main channels: traditional, modern and online. Nevertheless, modern retail formats such as shopping centres, supermarkets and hypermarkets will play a crucial role in Vietnam’s current and future retail sector growth, representing a potential market opportunity for investors.

In addition, franchising in Vietnam will certainly increase in the next years with the success of many franchisors after Viet Nam has been a member of the World Trade Organization (WTO) and officially signed the EU-Vietnam Free Trade Agreement (EVFTA).

The rapid development and evolution of the retail industry also mean that new challenges present themselves under the least expected circumstances. The lines separating manufacturers, distributors and retailers are blurring due to e-commerce that enables more companies to sell directly to consumers. In response, retailers have crafted omnichannel strategies based on building a relationship with customers wherever they buy, be that in store or online.


With industry experience, RSM brings insight and ideas to all segments of the sector, from convenience stores and grocers to specialty stores and e-tailers. Our qualified retail professionals help you recognise opportunities, stay updated on regulatory changes, and restructure and reorganise to improve processes and supply chain management, and facilitate M&A activities, tax compliance and audits.

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Flying through turbulence for retail industry in Vietnam amid pandemic

Vietnam has witnessed bright spots in socioeconomic development in the third quarter, including in the retail industry. The third quarter of 2020, total estimated retail sales of consumer goods and services reached VND1.3 quadrillion ($56.5 billion).