One of the most common mistakes organisations make when implementing Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) solutions is that of allowing the technology and features to drive the process.
Unlike most software applications, effective CRM and ERP solutions must address an entity’s productivity requirements and also model its key corporate business processes and best practices. CRM and ERP are ultimately effective only if they model the business, and if they can be updated to incorporate changes over the course of time. This is precisely what we do when we assist our clients with the implementation of their ERPs and CRMs.