Retail is expanding, with e-commerce governed by the 2019 E-Commerce Law and growing PDPL expectations for shopper data. Brands need clean customer/product data and consent trails to personalize responsibly.

Key challenges

  • Duplicate customer identities across channels
  • Inconsistent product/catalog data
  • Consent, breach-response, and DSAR readiness
  • Fragmented revenue and cohort analytics

How RSM can help

We build customer & product 360 models, automate consent and privacy workflows (PDPL), and deploy merchandising and CLV analytics, backed by managed services and training for adoption.

 

Grow with trustworthy, privacy-ready customer data.