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Retail and consumer products change faster than almost any other sector: customers buy across channels, margins are under pressure and regulation is digitalising day-to-day operations. RSM Croatia helps retailers, consumer goods producers, franchises and international brands entering Croatia keep accurate numbers, run efficient processes and follow a clear growth plan.
Challenges in retail and consumer products
Success in this sector depends on detail: how much capital is tied up in stock, what each location really costs and how quickly management sees what sells and what does not.
- Margins and inventory – managing margins, stock and working capital.
- E-invoicing in daily operations – Fiscalisation 2.0 and mandatory e-invoicing for VAT payers since 1 January 2026.
- Multiple sites and shifts – payroll across stores, shift work and seasonal staff.
- Market entry – international brands and franchises setting up in Croatia.
- E-commerce – online growth and VAT on sales to customers in other EU countries.
- ESG requirements – questionnaires from retail chains, customers and banks.
How we help retailers and brands
Accounting
Retail-focused accounting with compliant e-invoicing and monthly reporting by location and product category.
Tax advisory
E-commerce VAT, intra-group tax matters and the tax structure of market entry.
Business plans and studies
Plans for new stores, logistics centres and entry into new markets.
M&A and transaction advisory
Acquiring retail chains or brands, bringing in investors and due diligence.
Audit
Financial statement audits accepted by owners, banks and suppliers, including attendance at stock counts. Where we are also your auditor, we provide other services only within the independence rules.
ESG services
The packaging, energy and supply chain data that retail chains and financial institutions ask for.
Why RSM Croatia
Reporting by store
For multi-site retailers we set up reporting by store and category, so management sees every month which locations make money and which tie up capital.
One address for international brands
Accounting, payroll, tax and reporting to head office from day one, with incorporation coordinated together with partner law firms.
Local and global
Offices in Split and Zagreb, more than 30 years of experience and the RSM network in 120 countries to align with your head office.
Frequently asked questions
Since 1 January 2026, VAT-registered businesses must issue and receive structured e-invoices in their dealings with other businesses. For retailers with many suppliers, we align processes, accounting systems and supplier communication so that e-invoicing runs without errors or delays.
Usually through a subsidiary, a branch or a franchise model. We help you choose the right tax and organisational structure, handle legal work together with partner law firms and, from day one, take over accounting, payroll and reporting to head office.
By analysing stock turnover by category and location, we show where capital sits idle. Based on that data, we propose measures that release cash for growth.
