• RSM has conducted financial due diligence for BIC, a world leader in stationery, lighters and shavers during the acquisition of Advanced Magnetic Interaction (AMI), a French company specialised in magnetometric technology.
  • The RSM team was composed of Eric Fougedoire and Charles Tiran.
  • Through this deal, RSM’s Transaction Advisory Services strengthens its position as advisor for international groups during their acquisition of innovative French SMEs.


Acquisition of AMI by BIC

BIC announces today that it has completed the acquisition of AMI (Advanced Magnetic Interaction). The company’s financial results will be consolidated from Q3 2022.

Created in 2014 by Jean‐Luc Vallejo, Tristan Hautson, and Timothée Jobert, AMI uniquely leverages magnetometric technology to enable highly accurate, real‐time position tracking without the need for embedded electronics in devices, addressing the increasing consumer need for user‐friendly, sustainable, and secure digital accessories.

This acquisition strengthens BIC's R&D capabilities in Digital Expression, one of the pillars of BIC's Horizon strategic plan, and will accelerate the deployment of AMI's patented technology, notably through B2B activity in Digital Creative and Consumer Electronics applications. 

For more information, please read the original press release concerning the Closing of AMI (Advanced Magnetic Interaction) acquisition.


About BIC

A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday Life. For more than 75 years, the Company has honored the tradition of providing high‐quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC Kids™, BIC

FlexTM, BodyMark by BICTM, Cello®, Djeep, Lucky Stationery, Rocketbook, Soleil®, Tipp‐Ex®, Us. TM, Wite‐Out®, Inkbox and more. In 2021, BIC Net Sales were 1,831.9 million euros. The Company is listed on "Euronext Paris"," is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A‐ Leadership score from CDP.

About RSM

RSM is the world's 6th largest audit, consulting and accounting network, present in over 120 countries. It currently has more than 48,000 employees and partners.

In France, RSM, a major player in auditing, consulting and expertise, is present in the main regional economic centers, with offices in Paris, Lyon-Chambéry-Grenoble, Montpellier-Nîmes, Nantes-Laval, Strasbourg-Colmar, Aix-en-Provence, La Réunion and Mayotte. RSM now has more than 1,200 professionals throughout the country. It intends to continue its regional development. The group has structured its multidisciplinary offer around 5 business lines: Audit, Expertise, Consulting, HR-Social / Payroll, Legal & Tax.

RSM - Corporate Finance

The Corporate Finance practice of RSM assists companies and their managers, investment funds, as well as investors and shareholders, in France and abroad, in order to secure and optimize their financial decisions. It has 20 professionals in Paris and in the regions, including 3 partners. RSM Corporate Finance provides transaction services, valuation and complex financial modeling, capital transactions and restructuring.