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moreFollowing the success of Objectif ETI, a digital media platform giving voice to leaders of mid-sized companies, RSM France—member of the world’s 6th largest audit, accounting, and consulting network—is launching its podcast Business Modèle.
With this new format, RSM reinforces its commitment to supporting the businesses and decision-makers shaping the French economy.
A new rendez-vous for business leaders
Business Modèle is a new audio format that features inspiring business leaders, offering a candid and personal look back at their professional journeys—their successes, failures, and the lessons they’ve learned along the way.
This intimate, 20-minute podcast cuts through the noise to give a voice to the men and women driving the French economic landscape.
Through Business Modèle, RSM France aims to reach all those who seek inspiration from authentic experiences and wish to learn from those who lead, innovate, and transform businesses every day. The goal of the podcast is also to provide listeners with honest, practical, and valuable insights.
RSM France continues its commitment to French Mid-Sized Companies
This podcast reflects RSM’s ongoing dedication to the middle market, particularly French mid-sized companies (ETIs).
Since 2019, Objectif ETI — a web platform powered by the network — has consistently showcased those driving economic growth. Today, over one hundred business leaders have shared their stories and day-to-day experiences.
Each episode of Business Modèle is hosted by Alexis Ferrebeuf, journalist and founder of New Tone Studio, RSM’s partner for the project. The first episodes will be released on June 18, 2025, and available across all major audio streaming platforms (Spotify, Apple Podcasts, Deezer, etc.), reaching a wide audience of entrepreneurs, executives, professionals, and anyone passionate about business and leadership.
To sustain dynamic growth, one thing is certain: France must cultivate a strong foundation of mid-sized companies. As the backbone of our economic vitality, these businesses drive innovation and create jobs. They are the product of boldness and the unwavering commitment of passionate women and men.
Caught between large corporations and the highly dynamic network of small businesses, mid-sized companies (ETIs) represent an ideal to strive for. With the courage to compete with industry giants, they retain the agility and close customer relationships characteristic of SMEs.
It is their stories that Objectif ETI aims to spotlight—the journeys of leaders who have overcome obstacles and forged their own path to success. These authentic and inspiring accounts offer valuable insights and a powerful source of motivation.
To provide the tools essential for driving growth, our experts also offer in-depth perspectives and rigorous analysis.
These insights—alongside the profiles—are key to understanding the economic and strategic challenges shaping the ETI landscape. Together, they will help you reach your target: Objectif ETI.
