• RSM’s Corporate Finance division, the 6th largest global network in audit and consulting, conducted the buy-side financial due diligence for the investment holding Notus Technologies during its entry into the capital of BienManger.com, the French leader in online fine grocery.
  • Benoit Coustaux, Partner at RSM, advised the investment company, founded by Geoffroy Roux de Bézieux, during its equity acquisition.

 

BienManger, a company from Occitania at the crossroads of agri-food and e-commerce

Based in Lozère for 20 years and founded by Julien and Laurent Caplat, BienManger.com is the French leader in online fine grocery. The company has developed a catalog of over 12,000 products, highlighting the gourmet and artisanal know-how of the regions.

The company has built real expertise in online commerce, capitalizing on key moments of the year (Easter, Mother's Day, Christmas) while offering a wide variety of gift boxes, premium brands, and rare products (vintage rums, etc.).

The company also aims to expand its B2B offer, continuing the development of its brand Maison Sauveterre and distributing French and international fine grocery brands.

Notus Technologies Becomes the Leading Shareholder of BienManger.com

With this investment, Notus Technologies strengthens its fine grocery division. This investment aligns with Notus Technologies' key strengths: fine grocery, online commerce, and the development of niche companies with strong international growth potential.

Notus Technologies will help the two founders accelerate the growth of BienManger.com, particularly by creating synergies with Oliviers&Co and Fondant Baulois. Common sales teams and the development of international e-commerce are among the initiatives under consideration.

 

About RSM

RSM is the 6th largest global network in audit, consulting, and accounting, present in over 120 countries. It currently brings together more than 48,000 employees and partners.

In France, RSM, a significant player in audit, expertise, and consulting, is present in key regional economic hubs, with offices in Paris, Lyon-Chambéry-Grenoble, Montpellier-Nîmes, Nantes-Laval, Strasbourg-Colmar, La Réunion, and Mayotte. RSM employs more than 1,200 professionals in the country and aims to continue expanding regionally. The group has structured its multidisciplinary offerings around five core areas: Audit, Expertise, Consulting, HR-Social/Payroll, Legal & Tax.

RSM – Corporate Finance

RSM’s Corporate Finance division supports companies and their executives, investment funds, as well as investors and shareholders, both in France and internationally, to secure and optimize their financial decisions. The team consists of 20 professionals in Paris and the regions, including 3 partners. RSM Corporate Finance specializes in Transaction Services, Complex Financial Evaluation & Modeling, Capital Operations, and Restructuring.