The word diversity comes from the word diverse, which means "different." Gender, race, faith, sexual orientation, age, community, and socioeconomic background are all factors that affect an individual's unique perspective on the world.
In a nutshell, diversity and inclusion are important because they promote the acceptance and appreciation of differences.
It ensures that everyone's voice is heard and that their views are valued and considered, allowing brands to engage with all of their consumers, regardless of their demographic.
As a result, it's a big driver of business growth and creativity, and without it, brands will find themselves in much trouble - and even become popular for all the wrong reasons.
It's time to take action.
When it comes to diversity, the message is clear: diversity and inclusion should no longer be afterthoughts. That is why it is important to ensure that your research represents a diverse pool of people because you can be assured that your business is fairly portrayed by people of all ages, genders, nationalities, and religions.
After all, there is no one-size-fits-all picture of a typical client.
If you're evaluating business strategies, gathering input for product releases, or trying to understand stock use, market research diversity can help you better understand customer behavior and why they think and behave the way they do.
Mars revealed that it grew its Maltesers brand by 8% after launching three adverts focused on disability last year, claiming it was the single most successful campaign for the whole brand in more than a decade.
Feel free to consult RSM UAE to discuss your research and diversity.
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