Reads & Co. Chartered Accountants have rebranded as RSM, and from 1 January 2016 are known as RSM Channel Islands.
Phil Crosby, Partner at RSM Channel Islands said "This move will further strengthen our position as a leading Channel Island accountancy practice, and provides greater brand recognition beyond the immediate business community while retaining our focus on audit, tax and consulting services to our local business clients and the financial services industry."
The adoption of a unified brand reinforces the global network’s position as the adviser of choice to entrepreneurial, growth-focused organisations.
Jean Stephens, CEO of RSM International, said: "Our clients are becoming ever more global as they seize new opportunities for growth. Leaders of entrepreneurial, growing organisations want advisers that take the time to really understand and care about their business and its drivers, both locally and globally. They want the highest level of service, a trusted relationship and ideas and insight that will really add value to their business. This is what we have been providing to clients for more than 50 years and we see huge opportunity for the development of our client offering and cross-border growth through moving to RSM as our one global brand."
As a part of RSM's client-focused strategy to be the adviser of choice to entrepreneurial, growth-focused organisations, the network commissioned a leading independent research firm to conduct extensive study of member firms, clients and prospects internationally. Feedback was received from 18 countries and the research confirmed that RSM is a powerful global brand recognised for a passionate focus on collaboration, deep understanding of what matters most to clients, and insight sharing by senior partners. These values are captured in the network's new global positioning: "The power of being understood".
RSM International is the world’s sixth largest provider of tax services, has the fifth largest firm in the US and the third largest in China. RSM International was the fastest growing top ten global network in 2014, posting an 18% increase in revenue, year-on-year, to US$4.4 billion for the year ending 31 December 2014.
RSM International’s cross-border referral work is continuing to see double digit growth. By uniting under one brand, the network will be able to better promote resources and expertise globally, and provide an enhanced, seamless service offering to clients all over the world.
All member firms will remain independent legal entities within the RSM international network, but will trade as RSM.