The Covid-19 pandemic has hit companies hard, especially SMEs, which have had to turn to the digitalization of their processes in order to continue operating.
In this context, MiPymeLab is launched, a program of the Association of Entrepreneurs of Chile (Asech) and IDB Lab (Innovation Laboratory of the Inter-American Development Bank Group) for the digital transformation of SMEs.
MiPyme Lab seeks to promote the development of SMEs in a commitment to Digital Transformation as a tool to improve sales and productivity rates. It seeks to be a platform that provides and opens opportunities for SMEs in search of solutions.
In detail, the initiative seeks to train entrepreneurs by providing tools to improve sales rates, productivity and employability. Within the framework of this activity, Asech together with the Ministry of Economy, announced the creation of a National agreement for the digitization of small and medium-sized enterprises.
At the OECD level, Chilean SMEs lead digitization in a pandemic, creating 134,769 companies through Tu Empresa en un Día in 2020, 23% more than in 2019. In addition, technological investments increase explosively in 2020 , reaching almost US$ 1,000 million, and a portfolio of US$ 5,000 is formed for the next three years”. The Minister of Economy Lucas Palacios María Florencia Attademo-Hirt, representative of the IDB Group in Chile and manager of the Southern Cone countries, declared that the need to transform is an imperative today to survive and remain. “Supporting Asech and the entrepreneurial ecosystem that is reconfiguring the value chain is key because it points to a cultural change. Mipymelab will allow us to design the challenges of digital transformation”
The event ended with a discussion with the strategic partners that, together with Asech, develop instances of improvement of SMEs in the economic reactivation: Mónica Román, E-commerce Commercial Manager of Ripley.com; Ignacio Calle, Transformation Director of Mall Plaza; Francisca Yáñez, CTO of Microsoft and John Droguett, Chairman & International Contact Partner of RSM Chile.
RSM Chile was able to collaborate with RSM Colombia in this great initiative, with the RSM Technology team, led by José Gregorio Argomedo. Creating methodologies for measuring the impact on the digital transformation of companies and artificial intelligence models, which allows us to identify the instruments and processes that best impact SMEs in their digital transformation processes at the national level.
In this regard, John Droguett commented, in which way RSM Chile is promoting the digital transformation of SMEs in Chile "The challenge of supporting medium and small companies is an important focus in RSM's actions at a global level". We are working to differentiate medium and small companies where it is efficient to promote their maturity in matters of Digital Transformation from their installed capacities, and in which companies, "it is more efficient to make available support tools that accelerate this challenge from services in the cloud"