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Shared Value and Sustainability

 

The objective of this consultancy service is to design a corporate policy of shared value and sustainability, enabling the development of a strategy consistent with the company’s business model. As detailed below, our proposed methodology allows the company to understand, be aware of, and capture the profitability arising from these actions. 

Shared Value is an emerging discipline which offers the opportunity to re-thinking the role of the business with respect to society. Such discipline began in 2006, when Michael E. Porter and Mark R. Kramer introduced the concept in an article published by the Harvard Business Review (HBR), entitled “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility”. In 2011 the discipline becomes concrete and takes shape with the publication of “Creating Shared Value”, which covers its definition and contents. Shared Value is defined as:

“OPERATIONAL POLICIES AND PRACTICES WHICH IMPROVE COMPETITIVENESS OF A BUSINESS, WHILE HELPING TO IMPROVE THE ECONOMIC AND SOCIAL CONDITIONS OF COMMUNITIES WHERE IT OPERATES”

In synthesis, this concept focuses on creating economic value for the company, by means of creating societal value, under the support of a business strategy. There are three ways, constantly being validated and evolving, in which businesses may create Shared Value, as expressed by Michael E. Porter and Mark P. Kramer. These are:

  1. Preconceiving products and markets.
  2. Redefining productivity along the value chain.
  3. Enabling the development of local clusters.

How can we help you?

BOGOTA D.C.
Head Office
Financial Assurance and Consulting:
Tel: +57 (1) 410 4122
BPO:
Tel: +57 (1) 794 1791
          
Avenida Calle 26 No. 69D – 91
Offices 303 | 305 | 307
Centro Empresarial Arrecife
               
North Office
Tax & Legal:
Tel: +57 (1) 703 4060
Carrera 16 No. 93a - 36
Office 204
Business Center 93 Building
Torre Peatonal 2

BUCARAMANGA
Tel: +57 (7) 657 7704
+57 310 609 8108
Carrera 27 No. 36 – 14
Office 325
Suramericana Building

CALI
Tel: +57 (2) 660 8900
+57 (2) 667 6105
Calle 19N No. 2N – 29
Office 3401-B
La Torre de Cali Building

MEDELLIN
Tel: +57 (4) 266 6474
Calle 16 No. 41 – 210
Office 901
La Compañía Building

EMAIL US