The objective of this consultancy service is to design a corporate policy of shared value and sustainability, enabling the development of a strategy consistent with the company’s business model. As detailed below, our proposed methodology allows the company to understand, be aware of, and capture the profitability arising from these actions.
Shared Value is an emerging discipline which offers the opportunity to re-thinking the role of the business with respect to society. Such discipline began in 2006, when Michael E. Porter and Mark R. Kramer introduced the concept in an article published by the Harvard Business Review (HBR), entitled “Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility”. In 2011 the discipline becomes concrete and takes shape with the publication of “Creating Shared Value”, which covers its definition and contents. Shared Value is defined as:
“OPERATIONAL POLICIES AND PRACTICES WHICH IMPROVE COMPETITIVENESS OF A BUSINESS, WHILE HELPING TO IMPROVE THE ECONOMIC AND SOCIAL CONDITIONS OF COMMUNITIES WHERE IT OPERATES”
In synthesis, this concept focuses on creating economic value for the company, by means of creating societal value, under the support of a business strategy. There are three ways, constantly being validated and evolving, in which businesses may create Shared Value, as expressed by Michael E. Porter and Mark P. Kramer. These are:
- Preconceiving products and markets.
- Redefining productivity along the value chain.
- Enabling the development of local clusters.