This week we sit down with Josphat Ochoi. Josphat is the Company Secretarial Manager, at RSM, based in Nairobi.
He holds a Bachelor of Arts Degree from the University of Nairobi. He is a Certified Secretary and a member of the Institute of Certified Secretaries (ICS). He has over 8 years’ experience in Company Secretarial Practice.
Ansoff Growth Matrix is a strategic tool that forms a basis for many companies when considering growth strategies.
BY PALAK TEWARY
The model is based on two axes: products and markets and suggests four growth strategies, namely:
Phishing is one of the most common and most successful forms of cyberattack: emails designed to trick users into providing valuable information (such as login credentials) or running malicious code that compromises their workstation. Unlike other attacks, phishing does not rely on technical vulnerabilities or security misconfigurations to be effective.