Convergence, understood as the combination of a new way of thinking and multiple technologies, is one of the most important discontinuity elements of recent years, having profoundly undermined and restructured all the key dimensions that formed the society we lived in:
- from consumption and business models to processes that form public opinion
- from forms of political and social participation to interpersonal relationship systems
- the media ecosystem
- the marketing & communication world
- how consumers think and live.
RSM has developed specific skills in this new “world”, developing methods and carrying out activities in social research, the digital world, and analytics.