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Design thinking

Design thinking and gaming: new methodologies to face new challenges

With its Innovation Lab, RSM uses design thinking methodology and gaming, to start some in-house activity which can develop problem solving skills and valorize each individual’s creative thinking.

Companies have been developing in the last few years to face more and more complex challenges like market instability, more and more demanding clients and the need for clearcut strategic plans. These are just a few of the new scenarios both entrepreneurs and managers need to face.

This new competitive context shows that people are the real corporate value and engine and that thinking innovation is needed.

Design thinking methodology focuses on people’s full involvement, on understanding their needs and on the use of analysis tools and rapid prototyping. It greatly improves the capacity of organisations to take effective and profitable decisions, to create sharing and “wellbeing” for all its stakeholders, both internal and external.

In which context is design thinking applied?

From launching a startup or a new product, to business model review, from defining a strategic plan to performance improvement, from digital transformation to valorization of human resources. Every corporate challenge can be met with design thinking to quickly obtain “out of the scheme” innovative, low cost and impactful solutions.

The use of gaming combined with the methodology allows effectiveness improvement, since it stimulates more creativity, allowing to reach the objectives more quickly, with full involvement. It facilitates co-creation and can be also used to deal with complex issues.

The 5 phases of design thinking

Design thinking activity is divided into five phases:

  1. Empathize: analysing the context to look into the problems perceived by the working group;
  2. Define: setting a priority problem and defining a challenge to deal with in the experience;
  3. Ideate: giving space to creativity and imagining any possible solution to the challenge;
  4. Prototype: implementing the solution by doing something that allows to interact with it;
  5. Test: validating the effectiveness of the solution involving its potential stakeholders and collecting feedback for improvement.

Business model canvas, an instrument for design thinking

When speaking of design thinking, the key word is without a doubt innovation. This is today more than ever a priority for companies, not (just) seen as technology innovation, but as rethinking one’s own business, one’s own value proposition, and positioning inside its own industry value chain.

In order for all this to be done, one of the most effective instruments used by design thinking is Business Model Canvas.

One can think that Business Model Canvas can only be applied to startups, but this is not true, because adapting one’s own value proposition to the customer’s new needs is the main challenge for all companies.

If you want to know more about Business Model Canvas, watch Luca Pulli’s videos.

Luca Pulli is RSM Partner and Design Thinking expert.

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