The era of the digital stand alone project is over. Today, the digital aspect is present in every move the company makes. Analytics influence every decision made and emerging technologies provide a visible and not-insignificant advantage. Companies must take these opportunities into account, but also evaluate their willingness to adapt to changes. They must ask themselves what digital means in their context, what the most promising ideas are and what their exposure to disturbances is, as well as how a future digital profile might help them achieve their corporate vision and strategy.
The Digital Strategy is the strategic plan whereby a subject defines and plans its presence in the digital world. It is therefore a set of guidelines defined according to the objectives and context in which it operates. It also comprises all the actions to be carried out and the parameters involved in measuring and evaluating results.