Africa
Africa’s 1.4B people and rising middle class drive growth in tech, energy, and agriculture. RSM’s local expertise helps firms tap innovation and cultural insight across this vibrant market.
Africa, a continent of immense diversity and untapped potential, presents a unique landscape for business growth. With a population of over 1.4 billion and a rapidly expanding middle class, the region offers a vast and growing consumer market. Key sectors such as agriculture, energy, technology, and manufacturing are showing strong growth, driven by both domestic demand and foreign investment.
Africa’s youthful population and increasing access to digital technologies provide an ideal environment for innovation and entrepreneurship. Additionally, initiatives like the African Continental Free Trade Area (AfCFTA) are paving the way for smoother trade and greater economic integration across the continent.
RSM’s expertise in understanding local markets, cultural dynamics, and business trends positions companies to successfully unlock the potential of this vibrant and evolving region.
Africa's middle market: Driving business growth in a transformative era
Explore Africa's transformative growth journey to 2030. Discover insights on AfCFTA, key industries, digital innovation, and sustainable strategies driving middle-market success. Unlock opportunities with RSM's expertise in navigating Africa's dynamic business landscape for lasting impact and growth.
