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Digital transformation

Every digital transformation is going to begin and end with the customer […].” Marc Benioff, Chairman & Co-Ceo, Salesforce.

What is digital transformation? A necessary break, a fundamental change in the way in which an organisation offers value to its clients.

Digital transformation is the process of integrating digital technology to create (or modify) new corporate processes, radically changing the mode of operation or providing value to clients. It is also a cultural change that requires organisations to continually challenge the status quo, to experiment and feel comfortable with failure.

Digital transformation is changing the way of doing business and, in some cases, creating completely new businesses. Companies are taking a step back and reconsidering everything they are doing, from internal systems to interactions with clients, both online and in person.

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