RSM International commissioned a study of companies across Europe to investigate how and why they pursue innovation.
Undertaken by the European Business Awards, the report comprises responses from 791 companies in 33 countries, spanning multiple industries and sizes.
The final responses were gathered in February 2020, just before the world changed.
The data compiled was then used to explore the role that business innovation will play in the longer term, as well as how to harness it in the right way.
While we are now operating in a very different environment compared with the beginning of the year, the key characteristics of innovation success from this study give rich insight to businesses adjusting to the realities of the new world; where change is critical to survival.