Lloyd Kirby
Partner
Lloyd is a Partner at RSM New Zealand with extensive experience helping businesses grow, evolve and achieve their long-term goals.
Having started his career in RSM's Auckland city office, Lloyd developed a strong foundation in the traditional disciplines of accounting while building lasting relationships with a diverse portfolio of ambitious and entrepreneurial clients. His passion for helping clients challenge the status quo and identify opportunities for growth led to his appointment as Partner in 2001.
Lloyd is known for his ability to balance strategic thinking with practical execution, helping clients navigate both the day-to-day realities of business and the opportunities that drive long-term success.
Experience
Lloyd has spent his career working alongside business owners and leadership teams, providing advice that supports growth, performance and sound decision-making.
He thrives on working at both a strategic and operational level, helping clients identify opportunities, overcome challenges and build stronger businesses. His broad experience enables him to provide practical guidance while maintaining a clear focus on long-term objectives.
Beyond client work, Lloyd has significant governance experience and has served on a number of boards and committees. He is a Board member of client organisations, Chair of a residential body corporate and a committee member and former Chairperson of a commercial body corporate.
Lloyd has been an active Rotarian earning a Blue Sapphire Paul Harris Fellowhip and has been a past chair of the sponsorship committee and Trustee of the North Harbour Club. Lloyd has attended the Directors Institute course and has a Certificate in Company Direction. CAANZ our national body for accountants honoured Lloyd with a fellowship last year at a function at Eden Park. He now has FCA in his title.
Key Capabilities
- Accounting and Business Advisory – Supporting businesses with practical advice and commercial insights.
- Business Growth and Strategy – Helping organisations identify opportunities and achieve sustainable growth.
- Governance and Leadership – Advising boards, business owners and leadership teams on governance and strategic direction.
- Business Performance – Assisting clients to strengthen operations, improve decision-making and achieve long-term goals.
Significant Projects
- For many years Lloyd was involved with one of NZ’s largest retailers helping them with their systems and procedures and providing management services. He was also involved with another well-known NZ franchise chain for more than 20 years.
- Lloyd was lucky to be involved with one of New Zealand’s most successful startups and worked alongside its Director’s from its start to its sale achieving one of RSM NZ’s largest business sales.
- Other long terms clients (distributorship and medical) of more than 20 years also grew considerably and achieved large sales.
- Lloyd took on the challenge and accepted a large Group of companies which was with another large accountancy firm and was 7 years behind in their accounts and filing and brought them up to date within one year.
Leadership and Community
Lloyd is passionate about helping clients challenge conventional thinking and realise their full potential. He is known for his approachable nature, commercial mindset and genuine commitment to client success.
Clients value his ability to operate at a strategic level while remaining grounded in the practical realities of running a business. His philosophy is simple: strong relationships, clear advice and a focus on achieving meaningful outcomes.
Outside of work, Lloyd is actively involved in governance and community initiatives. Lloyd was a trustee of the North Harbour Club which promotes and supports excellence in youth. He was also on and chair of the sponsorship committee for many years.
When not working with clients, Lloyd enjoys travel, fitness, exploring New Zealand's outdoors, good food and wine, and spending time with family and friends.
Credentials
- Member, Chartered Accountants Australia and New Zealand
- Fellow Chartered Accountant (FCA)
- Certificate in Company Direction, Institute of Directors
“Clients don’t care how much you know until they know how much you care.”
— John C. Maxwell