Emma Richards

Partner

Emma Richards leads RSM New Zealand’s R&D Tax Services practice from the Highbrook office, helping innovative businesses access and optimise government incentives — with a focus on the R&D Tax Incentive regime.

With over 25 years in tax and 16 years in innovation, Emma brings deep technical expertise and a collaborative, hands-on approach. Her background as a UK HMRC R&D Unit Inspector and her work across IT, construction, biotech, and food technologies give her a unique perspective on what makes a strong, defensible claim.  

Experience

Emma has held a Director level role at an NZ Big 4 firm and senior roles in UK boutique firms. Sher now leads RSM NZ’s national R&D Tax Incentive practice and works with RSM’s Global Incentives Group to support clients with international R&D footprints.   

Solutions and Services

R&D Tax Incentives – End-to-end claim support and audit readiness  

Innovation Strategy – Aligning R&D with business goals  

Government Grants – Advice on funding opportunities  

Cross-border Incentives – Coordinating global R&D strategies

Work with Emma

Emma is known for making complex tax rules feel simple and accessible. She takes time to understand each client’s goals and tailors her advice to suit their innovation journey. From first-time claimants to listed entities, she provides clarity, confidence, and commercial insight.  

Her genuine curiosity and care make her a trusted advisor throughout the claim process — from scoping to submission, and during Inland Revenue reviews. Emma also mentors emerging professionals and advocates for STEM education, reflecting her commitment to the future of innovation.

Significant Projects

• Led multi-entity R&D claims exceeding $50m  
• Defended complex claims under Inland Revenue review  
• Advised high-growth tech firms on scalable innovation  
• Supported listed companies with ongoing R&D tax planning 

Qualifications

• BSc (Hons), Business Information Systems, De Montfort University