Media & Technology businesses are some of the most prominent leaders of technological change and developments in the world. From large media organisations developing content, updating platforms and managing a vast array of business interests to technology firms, both start-ups and established giants, developing revolutionary software and systems, this industry is fast-paced and ever-evolving.

Challenges in the telecoms, media and technology industry 

Taking Charge of Change in Media & Technology

Emerging technology is the key driver of change in media and technology, affecting not only the systems used but also the people, processes and ways of working. Generative AI's impact on the media industry has been seismic, revolutionising how firms create content and personalise their services. Agentic AI is being harnessed to create rapid increases in productivity. Private Equity, M&A and consolidation are also continuing trends where organisations to look to save and deliver value for investors and customers.

Unlock innovation in the media industry with RSM

Instilling Confidence in a World of Change

At RSM, we help clients overcome new challenges, embrace change and adapt to thrive. By working together, creating deep insights, combining world-class technology and real-world experience, we deliver understanding that’s unmatched, and confidence that builds. For a changing world. For the future. For all. 

Latest trends in the media and entertainment industry

Communication and media technology

1.AI Edge Technology Acceleration  

Edge AI is transforming how organisations process and analyse data. With global hyperscalers driving unprecedented investment in AI-driven data centres, businesses must tap into this trend to enhance real-time decision-making and scalability.

2.Data Infrastructure Evolution  

The surge in demand for cutting-edge data infrastructure is leading to significant opportunities for businesses to innovate. From advanced PCIe switch makers to vector-database technology, media industry analysis and insights can redefine operational efficiencies and data management solutions.

3.Zero-Trust Security Solutions  

With security threats growing, zero-trust security frameworks have become integral. Organisations shifting to cloud-native SASE and XDR solutions are building robust, future-oriented systems to safeguard their digital advancements.

These trends are creating streamlined operations, enhancing data strategies, and fortifying cybersecurity. Businesses that seize these opportunities can position themselves as leaders in the future tech-driven economy. Accelerate your organisation's growth by adopting these advancements today. 

Media industry sectors

1.Streaming Trends Under Pressure  

With subscription fatigue impacting the U.S. market, businesses are seeing a restructuring of pay-TV and streaming bundles, now gravitating towards telco and retail super-aggregators. This shift is creating new avenues for partnership and growth within the ecosystem.

2.M&A Activity Transforming the Industry  

The media sector is witnessing heightened M&A activity as leading players like Paramount and Warner Bros align their strategies to optimise operations. This focus on leaner, asset-light models is driving innovation and creating opportunities for mid-market enterprises.

3.Growth of Localised FAST/AVoD Technologies  

The rising demand for Free Ad-Supported Television (FAST) and Advertising Video on Demand (AVoD) is revolutionising the media industry. Businesses leveraging AI dubbing, dynamic ad replacement, and region-specific tech are well-positioned to capture this growth.

Adapt to these dynamic changes and discover new opportunities within the evolving media market. These trends reflect a sector primed for transformation, with innovation leading the way. Stay informed to gain the competitive advantage your business needs. 

Telecoms

1.Private 5G Growth  

Private 5G networks are gaining momentum, with expected market growth exceeding 35% annually through 2030. Early-scale deployments are leading industrial transformation, offering enhanced speed, capacity, and efficiency for smart manufacturing and logistics.

2.Open RAN Adoption Challenges  

Despite growing interest, multi-vendor Open RAN adoption remains limited due to vendor concentration and financing asymmetries. However, advancements in cloud-native RAN solutions present opportunities for mid-sized operators to build flexible networks and optimise costs.

3.Rural Telecom Solutions Flourish  

Rural Network-as-a-Service (NaaS) models are proving profitable. Solar-powered telecom sites are reducing operational costs and expanding connectivity in underserved regions, driving long-term value for providers and communities.

Telecom businesses have the opportunity to drive innovation and expand coverage by leveraging these trends. Focus on scalable private 5G deployments, explore Open RAN collaboration, and invest in sustainable rural networks to unlock substantial growth in this dynamic sector. 

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