Craig Cooper

Partner, Auckland

Craig Cooper is a partner in our Business Advisory team and has been with RSM for 20 years.  

Having joined RSM as a graduate accountant, Craig’s passion for helping clients succeed, and his commitment to excellence quickly saw him progress to partner. Today, Craig is Head of Quality across the Business Advisory offices, while continuing to work closely with a diverse portfolio of clients.  

Craig is passionate about helping business owners achieve their goals, whether that involves growing their business, improving performance, planning for succession, or creating a better work-life balance. 

Experience

Craig has extensive experience providing business advisory, financial and strategic advice to organisations across a broad range of industries. His client portfolio includes businesses operating in construction, medical and pharmaceutical, technology, manufacturing, national retail chains and professional services.

His clients include large national retail chains, industry lead manufacturers and a significant number of multi-national organisations including automobile brands.  

Craig works closely with RSM’s high calibre tax specialists, and our international member firms to deliver seamless cross-border solutions.  

Throughout his career, Craig has developed expertise in financial reporting, taxation, cashflow management, budgeting, succession planning, business restructuring and business sales and acquisitions.  

Key Capabilities

• Business Advisory – Supporting business owners with strategic advice and commercial decision-making.
• Financial Reporting and Taxation – Providing practical financial and tax solutions aligned with business objectives.
• Cashflow Forecasting and Budgeting – Helping businesses improve financial visibility and planning.
• Succession Planning – Assisting owners with long-term transition and exit strategies.
• Business Restructuring – Supporting organisations through change and growth initiatives.
• Business Sales and Acquisitions – Advising clients through transactions and ownership changes.
• International Business Advisory – Coordinating cross-border solutions through RSM's global network. 

Significant Projects

• Advising multinational businesses on cross-border accounting, taxation and advisory matters.
• Supporting business owners through succession planning and ownership transitions.
• Assisting organisations with business restructuring and growth strategies. 

Leadership and Community

Craig believes that strong relationships and clear communication are the foundations of successful client outcomes. He works closely with business owners and management teams to understand their goals and needs, then identifies opportunities to provide practical solutions that support long-term success.  

Clients value Craig's approachable nature, commercial mindset and genuine commitment to helping them achieve both their business and personal objectives. His collaborative approach ensures clients have access to the right advice and expertise when they need it most.

Outside of work Craig enjoys keeping active with the family while snowboarding, mountain biking, playing golf and football. 

Credentials

• Member, Chartered Accountants Australia and New Zealand (CA ANZ) 
• Bachelor of Commerce (Operations Management), University of Auckland
• Graduate Diploma in Accounting, University of Auckland