“Although it’s one of the largest accounting firms in Australia, they treat us as though it’s a start-up themselves with very, very personalised service”
Mark Bernberg, Founder and Director, Whizz Technologies
Whizz Technologies case study
Whizz Technologies is the leading platform for connecting individuals looking for home cleaning services with top-quality, pre-screened independent cleaners.
Launching in 2015, the on-demand cleaning app quickly became a key player in the cleaning market using technology to leverage and reshape its service offerings. Each month Whizz services over 4000 homes and has experienced considerable growth since it launched, meeting consumers’ needs through a top premium service with security and convenience.
Mark Bernberg, founder and director of Whizz Technologies has experienced the complexity of digital transformation and the rules and regulations imposed on SMEs in Australia.
Laying the Foundation
In 2014, Mark approached RSM with two things, an idea and a lot of passion. “The concept of Whizz was created when my regular cleaner told me she was going away. I didn’t have anyone else and Google searches proved no help. Sitting in an Uber, I thought to myself, this kind of concept could work for cleaning services!”
The team at RSM initiated a meeting to outline business goals, understand the model of Whizz and appreciate how Mark envisioned the company’s operations unfolding. From there, Mark was assisted by RSM in the creation and setup of Whizz Technologies, establishing various accounting systems needed to start-up the business.
The company was introduced to a cloud-based accounting software (XERO) that allowed RSM to provide assistance remotely with other various functions such as payroll, accounts payable, monthly account reconciliation and management reporting. Mark said, “RSM is the foundation behind all the financials to ensure all transactional data is properly processed and I know that my financials are all in order when the end of the financial year comes.”
Pressures of a Start-up business
Start-ups feel the stress and sensitivity associated with costs related to business processes, especially in the early stages of their life cycle. Finding the most efficient ways of operating can streamline processes through technology and productivity tools to reduce costs significantly.
Whizz was at a very cost sensitive stage of its life cycle and needed to implement strategies that catered to their individual company needs. By utilising online tools and other cloud-based functions, RSM were able to guide Mark and his team to perform tasks as efficiently as possible saving them time, money and the fees associated with having a traditional bookkeeping function.
As Whizz has grown, so has the need for more complex requests to be met. RSM has aided the company with areas including compliance matters such as income tax return, payroll tax rebate application, superannuation payments and other ad-hoc business functions such as acting in a company secretary capacity.
With technology at the forefront of Whizz’s business plan, it creates opportunities for expansion in the services they provide. RSM’s national network enables Mark’s vision to be taken across the country with a team of experts behind it.
Mark said “Although RSM is large, we are treated as though they are a start-up themselves giving us personalised and friendly service helping us to navigate through any issues even once the business is far more developed. We receive assistance every step of the way”.