Ronel Reyneke

Senior Accountant - Geraldton

Ronel Reyneke is a Senior Accountant in the Gerladton Business Advisory division.

As a Senior Accountant based in our Geraldton office, Ronel brings a wealth of experience and a practical, solutions-focused approach to her clients across regional Western Australia. 

With over a decade of experience in accounting practices both in South Africa and now in Australia, Ronel specialises in helping middle market and regional SMEs stay compliant, streamline their financial processes, and make confident, informed decisions.

Ronel joined RSM Australia in early 2024, bringing with her an impressive track record in public practice and in-house accounting. Prior to relocating, she worked for a reputable South African accounting firm where she supported clients from a wide range of industries, helping them stay on top of tax obligations and implement efficient, fit-for-purpose accounting systems. This broad exposure to diverse business environments gave Ronel a deep appreciation for how well-structured accounting and tax strategies can support sustainable growth, especially for family-run and regional enterprises.

Ronel is passionate about using cloud-based accounting systems to drive real change for her clients. In one of her most impactful engagements to date, she assisted a farming business in transitioning to a cloud-based accounting platform. By working closely with the owners to understand their current processes and business needs, Ronel was able to help streamline their reporting structure, reduce manual inefficiencies, and introduce timely financial insights that improved decision-making. The result was more than just improved compliance, it empowered the business owners with the confidence to plan for growth.

"I’m passionate about helping regional businesses simplify their finances, stay compliant and turn numbers into insights that drive growth."

Another standout client experience involved a growing partnership business struggling with outdated and incomplete accounting systems. Ronel identified the opportunity to introduce a modern, cloud-based solution that would bring clarity and control to their financial operations. She provided training, implemented more efficient procedures, and supported the team through the transition. In doing so, she helped deliver accurate and timely financial reports that became integral to the business’s strategic planning and performance monitoring.

Ronel’s work centres on enabling regional and middle market businesses to succeed. She knows firsthand the pressures that come with meeting tax deadlines, navigating compliance, and managing day-to-day finances, especially in fast-paced or seasonal industries like agriculture and mining. Her clients rely on her for the preparation of financial statements and tax returns, but also for proactive insights into how their businesses can operate more efficiently. 

Whether it’s introducing Xero or another cloud accounting platform, simplifying reporting procedures, or providing training to in-house teams, Ronel is dedicated to empowering business owners and their staff with knowledge and clarity.

Her role at our Geraldton office allows her to connect deeply with clients in the Midwest region and beyond, offering support that is both technically strong and tailored to local needs. She values the opportunity to work closely with business owners and provide practical, down-to-earth advice. For Ronel, accounting is not just about the numbers, it’s about making a genuine difference to her clients and contributing to their long-term success.

Professionally, Ronel takes pride in her journey to date, from completing her degree to building a robust career in public practice and now stepping into a new chapter with RSM Australia. Her decision to move countries and continue her accounting career in Geraldton reflects both her commitment to professional growth and her desire to work in a community-driven environment where her contributions can truly matter.

Motivated by continuous learning and shared success, Ronel enjoys collaborating with colleagues and clients alike. She thrives on seeing the tangible impact of her work, whether it’s improving cash flow for a small business or helping a client understand their financial position for the first time.

Outside the office, Ronel is known for her good-humoured nature and a soft spot for dad jokes that never fail to lighten the mood. She enjoys spending time with family and friends, whether that’s a relaxing stroll on the beach or a competitive family game night. This balance of professionalism and personality makes Ronel a trusted advisor and a relatable partner to those she works with.

Solutions RONel provides

Ronel provides expert knowledge in the following areas:

• Business Advisory services in Geraldton
• Cloud and digital
• Accounting and tax

Associations

• Member, South African Institute of Professional Accountants (SAIPA)

Qualifications

• Bachelor of Accounting Science in Financial Accounting and Management with Honours, University of South Africa