Joanna Lam
Partner and Head of Transfer Pricing

Joanna has extensive experience providing Transfer Pricing (TP) advisory services to clients, including MNCs and listed companies. She helps to review and provide tax efficient and compliant operational models, guiding start-up businesses to implement and manage their TP models across countries.  

She also leads TP controversies and dispute resolutions, assisting companies to devise an overall strategies, including liaising with tax authorities to resolve disputes. She is also experienced with advance pricing agreements (APA), both unilateral and bilateral, and was one of the core engagement team members for China’s first-ever BAPA.

Joanna assists clients in TP compliance engagements - preparation of TP Master Files, Local Files and Country-by-Country Reporting reports.

She advises clients from a wide range of industries including, consumer products, life sciences, logistics, shipping, manufacturing, real estate, and technology, media and telecommunication.

Prior to joining the Firm in 2020, she was with two Big 4 firms in Hong Kong and China for more than 20 years.



  • Member, Association of Chartered Certified Accountants (ACCA)
  • Bachelor's Degree in Business and Accounting, Hong Kong Polytechnic University