Introducing The Gerald Apartment Hotel, a coastal gem where luxury meets comfort. Nestled in the picturesque town of Geraldton, Western Australia, this boutique hotel boasts 40 lavish rooms, two vibrant bars and the exquisite Batavia Coast Conference Centre.

With ambitious goals and a commitment to excellence, The Gerald's management team knew they needed a trusted partner to manage their finances and propel their growth. They needed a local accounting firm with the right expertise and a deep understanding of the local business landscape.

This case study explores how RSM's partnership with The Gerald led to a thorough understanding of their data, facilitated regular performance evaluations, and enabled targeted improvements.



Contact your local RSM adviser or RSM in Geraldton.

Enter RSM: The Benefits of a Local Accounting FirmRSM helps local business

RSM is a leading accounting firm that prides itself on providing a big accounting feel with a local touch. Our huge national footprint spans bustling capital cities and serene regional locations alike, so our team understands the intricacies of the local business landscape like no other. We pride ourselves on delivering tailored solutions that proactively identify opportunities and address challenges head-on.

Under the guidance of Principal Kara Golding and our team of experts at the Geraldton office, we worked closely with Gemma and her team at The Gerald. Together, we reviewed management reports and meticulously analysed data to identify patterns and opportunities for growth. By gaining a deep understanding of their business data and finances, The Gerald was able to make informed decisions and adjust their strategies as needed.

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Through our partnership, The Gerald gained a deep understanding of their business data and finances, empowering them to achieve greater goals. The powerful combination of tailored solutions and local expertise has given them the tools they need to make informed decisions and adjust their strategies as needed.

“Since applying RSM’s business data and creating strong budgets and analytics on our business, we’ve been able to use this to make any decision moving forward and to adjust when necessary to be able to ensure our profit keeps growing." - Gemma Clark, General Manager at The Gerald Apartment Hotel

By identifying areas for improvement and building on their strengths, The Gerald has significantly improved their overall business performance. And as a result, they can provide their guests with an even more exceptional experience.

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By partnering with RSM Geraldton, The Gerald Apartment Hotel has gone from strength to strength, elevating their business to new heights.       
If you're a business looking to achieve similar success, consider partnering with a local accounting firm like RSM. With tailored solutions and local expertise, RSM can help take your finances and decision-making to the next level, helping your business thrive.     

Check out The Geraldton Apartment Hotel >>


Please reach out to your local RSM Australia office if you have any questions or require further information.