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Chapter 4:
7 steps to guide your family business through succession.
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There are some family businesses that make succession look like a dream. Mum and dad welcome the children into the business, the children work in roles where they can add real value, mum and dad step back, and the children continue the legacy. However, this isn’t really a common story. At least not without having to deal with some tough moments along the way!
Succession planning can be one of the most emotionally charged and strategically complex stages that a family business will go through in its lifetime.
Unlike selling and exiting a business, succession typically involves plenty of:
- frustration
- uncertainty
- pressure
- guilt
- and many other feelings
Handing over what may be 40 years of blood, sweat and tears to someone else to manage is understandably difficult. As is preparing to fill the shoes of the person who has been the driving force behind the business’s success.
There are no right answers when dealing with succession.
You are almost certainly faced with the difficulty of keeping everyone happy while maintaining that “smooth sailing” feeling during the succession process. While this is difficult, there are certainly steps you can take to minimise risk and conflict.
Having advised many family business owners before, during, and after their succession phase, here are seven steps you can take to give your family the best chance of success. | ![]() | ![]() | ![]() | ![]() | ||
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STEP 1:
Start well before you need to
Succession takes time.
You can’t introduce a family member a year or two before planned retirement and expect them to quickly “learn the ropes”.
This may work in very limited cases, but it’s near impossible to impart decades of wisdom to the person you’ve chosen to carry on your legacy in mere months.
Similar to developing an exit plan for selling a business, succession planning should start early on and include both primary and backup strategies. Consider these your, “If not this, then that” plan, which will be more concrete over time.
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For example:
- “If my daughter wants to learn the ropes, she can take over the business. If not, I’ll sell it.
- “If my children want to join the business they can. If not, I’ll consider preparing a good employee to take it over."
- “If both children want to run the business, I’ll mentor them both. If only one child wants to run it, I’ll invest in that one.”
Eventually, the way forward becomes clearer and you can move from hypotheticals to activating the chosen plan.
STEP 2:
Mentor successors properly
Some family business owners encourage their children to gain external experience before joining the family business.
This helps them get a sense of work in the “real world” and broadens their perspective early on.
Whatever role your successor(s) steps into, try not to be short-sighted about the skills they’ll need to do their job well.
For example, if you’re grooming the next CEO, granular details about the various business divisions won’t be enough to equip them for success.
Try to expose them to real commercial pressures.
Have them understand cash flow.
Teach them how to identify and mitigate risk.
Let them join executive or board meetings and spend time with operational leads.
The key to a good succession is imparting all the nuances to the job they’ll need to succeed – not just the technical knowhow.
STEP 3:
Have the right systems in place
Effective business systems basically become the version
of yourself that you wish you could clone across the entire
business.
When you select the right solutions and implement
them properly, they can automate tasks and create guardrails
that mirror your approach… even when you’re not there.
That’s why one of the best kept secrets of effective
succession is good systems. This hasn’t always meant
technology, but the growth of automation and machine learning has certainly changed the game in recent years.
If you don’t have the types of systems in place that can achieve this for you, consider working with a digital adviser who will:
- review your current setup
- provide feedback and recommendations
- help you evaluate fit-for-purpose solutions
- manage a successful implementation
The same applies to your financial systems. If you lack confidence in their strength and compliance after you’re gone, consider an outsourced CFO for on-demand or recurring support and an added layer of assurance.
STEP 4:
Be prepared to evolve
Life happens and plans change
Maybe a child who was willing
to take over the family business is no longer able to, or a child
who once had no interest suddenly changes their mind. As
long as you remain flexible, this is where your “if not this, then
that” hypotheticals become very useful.
If plans are changing because of family conflict, don’t avoid or dismiss it. Engage in open conversations, let people share their views, and don’t try to resolve everything alone. Trusted advisers can play a key role in mediating and helping the family find a constructive way forward during disputes.
Where it suddenly becomes apparent that no one is willing to take over the family business, broaden your mind to the alternatives. For example, you could bring in a skilled and driven CEO. Maybe the family is still engaged in decision making, but relinquishes day-to-day management
There are many options, and it’s worth remembering that ownership and leadership don’t always need to be interchangeable.
STEP 5:
Always be supported
Of all the high-stress moments in your business journey, succession planning is one you really shouldn’t face alone.
Ideally, you’ll already have a trusted adviser who has been
involved in the business for years. If not, that’s OK – but it’s
worth finding one as early as possible so you can tap into their
experience, insight, and neutrality.
A strong succession adviser will understand:
- tax implications
- business structures
- commercial considerations
- family business dynamics
- family dynamics
You’ll also need a capable lawyer who understands the direction of your succession plan and can prepare the appropriate legal documents to support it.
RSM’s business advisers have worked closely with small family businesses through to high-net-wealth family offices throughout their succession journeys.
They count on us to help set a clear path, solve problems, and bring perspective from years of working with businesses like theirs. The relationship offers an impartial and insightful perspective that they simply wouldn’t have if they were trying to work through it alone
STEP 6:
Document everything
Don’t leave succession planning to the back of a napkin, or as some casual conversations over dinner
Succession planning is serious business and deserves to be treated that way.
This means documenting all of your intentions and updating them as plans evolve.
A well-documented succession plan should have elements such as:
- clear timelines and milestones
- roles and responsibilities
- any changes to reporting lines or structure
- shareholding arrangements
- tax planning
- contingency planning
It may also include estate planning documents, which we cover in Part 5.
Once drafted, you might choose to share the succession plan with everyone it affects so they know where they stand and always have a clear roadmap to return to.
STEP 7:
Be prepared to let go
Some families prefer a clean break where the founder steps
away completely. Others take a phased approach, where the
founder stays on in some form of executive or non-executive
capacity for a while.
Typically, it’s a gradual process of easing back while supporting others to step up. At some point though, the founder does need to let go. Hopefully, to enjoy their golden years and next adventure!
Hanging on too tight, constantly pushing back against your successor’s plans or ideas, and getting caught up on how things should be done probably won’t end well. Your successor will simply start to pull away, and it could jeopardise everything you’ve done to prepare until now.
Once you do let go, you’ll find it was never about losing control.
It was about creating space for and building confidence in the next generation to lead in their own right.
This final act of trust can be the turning point in succession, and the moment when a family business truly turns into a lasting legacy.
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