Kirsty McGovern-Hooley

Senior Manager - Canberra

With over 20 years of experience in developing integrated strategic communications and marketing plans for large multinational corporate businesses through to small, local enterprises, Kirsty applies a detailed understanding of business priorities, consumer, competitive, and market insights to developing business and marketing strategies to rapidly advance her client’s goals.

"I thrive on understanding what motivates people to change behaviour - whether it is unpicking consumer data and insights, conducting financial modelling or restructuring organisations processes and procedures, it's about finding the lever that drives change."

Predominantly working with providers of disability services, aged care, regional hospitals, and healthcare services to support their transition to the fee for service funding under NDIS "choice and control" or aged care "consumer-directed care", Kirsty is a key in applying our learning in this space to Medicare Benefits Schedule (MBS) and health practices such as GP clinics.

Prior to Kirsty's current journey with RSM, she worked at the leading Australian advertising and branding agency in media strategy for 17 years, continuing on to manage blue-chip technology clients across the Asia-Pacific, developing global media strategy campaigns, conducting market research and managing marketing investment strategies for optimal ROI.

Kirsty enjoys working with a range of different industries on economic development and change projects and has recently undertaken a detailed consultation and study of the Lawn Bowls sector in the ACT. In addition to this, Kirsty provides economic reports and analysis to leading agribusiness not-for-profits that supports regenerative agriculture.

In addition to her dedication and passion for helping clients, Kirsty is an active community member and is the elected Vice President of the ACT Council of Parents and Citizens Association. Kirsty was awarded Corporate Volunteer of the Year in 2019 for her RSM probono work with Marymead Autism Centre

Before Kirsty joined RSM, she worked at a leading Australian advertising and branding agency in media strategy for 17 years, and then managed blue-chip technology clients across the Asia-Pacific, developing media strategy campaigns, conducting market research and developing marketing investment strategies for optimal return on investment.

Kirsty's superpower is that she is a multi-tasker with a flexible approach to work and life.  Kirsty is a single parent to an autistic teenager, who has taught her the value of patience and being calm in the face of chaos.

In her spare time, Kirsty loves learning and is never afraid to take on a new project or investigate a new idea.  

SOLUTIONS KIRSTY PROVIDES

•    Business Intelligence and Market Intelligence – Kirsty has conducted analysis of current business, market and competitive information to evaluate sustainability and feasibility of various NDIS and aged care services, using financial modelling and market supply and demand analysis to support feasibility studies. 
•    Business Sustainability Reviews - Kirsty is experienced in financial modelling, developing activity based costing and unit costing in disability and community service industries, and working with clients to implement changes. 
•    NFP Governance and Strategy - Kirsty worked with a national federated organisation on reviewing Governance structure, strategy and organisational change, designing effective internal and external stakeholder engagement processes and developing key governance documents and supporting engagement forums for members. 
•    Workflow, Processes and Procedures – In recent engagements, Kirsty has conducted process mapping for disability, health, aged care and community service organisations, recommending improvements in organisational processes, digital systems and processes to improve accuracy, timeliness and efficiency.
•    Business Advisory Services in Canberra

SIGNIFICANT PROJECTS

•    ACT Government NDIS business investment packages 
•    ACT Government Ready4NDIS program
•   Major providers of Disability services, aged care providers, regional hospitals and healthcare services

PROFESSIONAL ASSOCIATIONS

•    ACT Council of P&C Associations (President)

QUALIFICATIONS

•    Bachelor Arts Communications (University of Canberra)
•    Diploma of Media Practice (Zenithmedia College)

AWARDS

•    Effectiveness Award for Royal Flying Doctors 2002 - Association for Data-drive Marketing & Advertising (ADMA)

•    Effectiveness Award for News Ltd Teleclassifieds 2003 - Association for Data-drive Marketing & Advertising (ADMA)

•    ACT Corporate Volunteering Award 2019 & 2020