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Realistic expectations for the technology sector in Australia
RSM's 2022 technology report looks at the current challenges facing the industry, while offering hope for "unglamorous" companies likely to weather the current economic storm without too much damage.
Featuring recommendations and insights from a broad range of experts, this report paints a picture of the challenges and opportunities at play that is grounded firmly in reality - not science fiction.
Realistic expectations for the tech sector in Australia
Australia has incubated an impressive number of 'unicorns' over the past decade, proving we can produce high-value, globally competitive companies. With the right support, there is no reason Australia can't grow into a 'digital superstar'.
Despite a global economic downturn shrinking valuations across the tech sector, the consensus from industry experts is that the current turbulence will prove short-lived. This isn't Tech Wreck 2.0. Expectations for the tech industry in Australia can be summed up simply as "short-term struggle, medium-term maturation."
This report is not about identifying megatrends or making grand predictions about an imagined technological future. Our report focuses on the next two years, not the next 30. Instead of megatrends, we examine microtrends affecting the day-to-day realities of the Australian tech industry.
Where to save pennies to stay cashflow positive? What are the common traps to avoid? How to approach expanding into foreign markets.
No-frills: A realistic report on the Australian tech market.
Australia's mid-market tech industry may not promise the sci-fi tech future that frequently captures the imagination of investors and industry commentators, but during a market correction that might be a good thing.
RSM's 2022 technology report looks at the current challenges facing the industry, while offering hope for "unglamorous" companies likely to weather the current economic storm without too much damage.