Chapter 2
Understanding AI risks
Chapters
1 The AI journey every business is taking
Learn about AI, how businesses are using it, and what the latest trends show us
2 Understanding AI risks
Common AI risks and legal considerations, plus how to protect your business
3 Developing an implementation roadmap
Step-by-step implementation roadmap for effective AI adoption
4 Making AI part of everyday work
Leadership’s role in AI adoption and how to overcome staff hesitation
5 Measure, iterate and improve
Why AI adoption can never be ‘set and forget’
The public sentiment surrounding AI constantly seems to shift between ‘helpful friend’ and ‘existential crisis’.
From a business standpoint, the truth is somewhere in between.
Artificial intelligence can be incredibly useful. But it also carries risk, and not all of those risks are fully visible at this early stage of experimentation and adoption.
Here are some of the most common AI risks we see businesses contending with, and what you can do to avoid or address them.
Common AI risks and solutions
Embedded AI in software
AI is being embedded in all types of software – which does add exciting new functionality, but it can also change the software’s risk profile in terms of security, privacy, data residency and even future cost.
Every software developer is different, with some investing heavily in security while others focus on fast releases to keep up with the market.
Without proper due diligence, it’s difficult to know what risks you are introducing into your business.
Solution:
Treat AI-enabled software like any other business-critical investment.
Understand:
- Who is the provider and what is their backstory?
- How do they manage security?
- Where is your data stored? How are their AI features trained?
- What ongoing costs might you be exposed to?

A robust vendor assessment can help prevent some of the security, compliance and budget challenges that could become deeper issues later on.
Common AI risks and solutions
Uncontrolled use of AI by staff
Whether it's ChatGPT, Claude, AI video tools or any other publicly available platform, people are now using AI for everything from email drafting to planning tonight’s dinner.
The risk in allowing these interactions in your business environment – without any policies or guardrails – is that staff may (usually unintentionally) put confidential intellectual property or client data into a public system. What happens to that data, or
what could happen to that data if it were hacked, is unknown. As such, it could represent a serious future threat to your business.
Uncontrolled use of AI (otherwise called ‘shadow AI’) is also often blamed for a decline in output quality – such as weak client communications – leading to a loss of respect and reputational damage.
Additionally, consider what happens to company data when an employee is using a personal AI account and leaves the company. What is the risk of them retaining access to this information, and the business not having access to it?
Solution:
In a recent RSM cyber security report, we found that – when it comes to AI governance – mid-sized organisations lead across most practices. They surpass both small businesses with less resources, and large firms which appear to struggle in connecting formal frameworks with people’s everyday work practice.
Establishing clear policies for AI use, and ensuring employees understand them, is critical for every business.
This includes policies around:
- what information can be shared
- what constitutes confidential data
- which AI tools are approved for business use.
Training plays an important role, and technology controls provide valuable protection.
Web filtering and data loss prevention tools can help create a safer environment where employees can benefit from AI without unknowingly exposing sensitive information.
Common AI risks and solutions
Using the wrong platforms
Not every AI tool is the right fit for every problem. Vendor demonstrations can be impressive, but the reality is that some technologies create more complexity than value.
Other tools might generate outputs that lack the quality or context you need, and this wastes time, creates frustration, and can damage your business’s reputation.
Solution:
Start with the business problem then select the technology. Evaluate AI solutions against clear criteria such as:
- functionality
- accuracy
- security
- ease of adoption
- fit for purpose.

Importantly, ensure there is an embedded process for critically reviewing outputs before they influence business decisions or go public.
Common AI risks and solutions
No human oversight
AI can produce impressive results. However, it can also present completely false information with complete confidence – and then argue with you when you say it’s wrong!
When people assume AI outputs are automatically correct and allow communications, analysis or decisions to proceed without review, the consequences can be significant.
Solution:
Make sure AI users know that AI makes mistakes and the harm it could cause the business if those mistakes aren’t caught. Train staff to treat AI like a capable junior team member.
It is also important to define who:
- is responsible for using AI
- reviews its outputs
- remains accountable for the final outcome.

When there is clear ownership, AI can support decision making, but it does not replace essential human judgement.
Common AI risks and solutions
Lack of future skilled labour
The temptation to eliminate entry level roles in favour of AI is certainly there, but at what cost to the future of your business?
Today's junior employees eventually become tomorrow's leaders, equipped with all the knowledge they gained from years at the coalface.
These experiences help them develop judgement, communication skills, an understanding of the business, and industry expertise. Without this pipeline of talent, we are likely to see strong skills shortages in almost every sector in the decades to come.
Solution:
Continue investing in future talent while adapting training for an AI-enabled workplace. Employees entering the workforce today should learn both the fundamentals of their profession and how to work effectively with AI.

The ultimate combination is to cultivate experienced people who understand the work, know how to apply judgement, and can use AI to amplify their expertise.
Common AI risks and solutions
Legal and regulatory considerations
As AI becomes embedded in day-to-day business operations, organisations should consider the legal and regulatory obligations that accompany its use.
Privacy Act
The Privacy Act sets out how organisations must handle personal information. When AI tools are used to process customer, employee or other sensitive information, those privacy obligations still apply.
If your AI tools handle personal information, you need to:

- Understand what information employees are entering into AI systems.
- Review where that information is stored and processed.
- Check whether the AI provider uses the information for training purposes.
- Assess whether sensitive customer or employee information should be entered into the tool at all.
- Establish clear policies for approved AI use.
This means
Before someone uploads a customer list, employee record or confidential document into an AI tool, you need to understand where that information is going, who can access it and how it will be used.
If you don’t know, do not upload any information that could be considered sensitive or private.
Copyright and intellectual property
Copyright and intellectual property laws protect creative works and business assets. AI raises new considerations around both the use of other people's content and the ownership of AI-generated outputs.
When using AI-generated content you should:

- Understand what material was used to create the output.
- Review AI-generated content before publishing it.
- Apply critical judgement to important content.
- Consider ownership and commercial use rights.
- Establish guidelines for the use of AI-generated materials.
This means
Because copyright laws only relate to works produced by a human (not a robot), you can’t assume that all AI-generated content automatically belongs to you. If ownership matters, ensure you make a substantial contribution to the final output and review it carefully.
You might also check with original source information to check for potential plagiarism and attribute sources where appropriate. If copyright is a particular concern, consider contacting a lawyer who specialises in copyright law.
Employment and consumer law
Businesses remain responsible for decisions that affect employees and customers, even when AI is used to inform those decisions.
When using AI in decisions affecting employees or customers, you need to:

- Deeply consider AI-generated recommendations before acting on them.
- Keep people accountable for final decisions.
- Monitor AI outputs for inaccurate, biased or misleading information.
- Verify information relating to pay, employment conditions, products and pricing.
- Document how AI is being used in key decision making processes.
This means
AI can assist with analysis and recommendations, but businesses will always be responsible for employment decisions, customer engagement, and the accuracy of the information they provide.
Cut through the AI hype and turn insights into action
Ready to take the next step in your AI journey?
Whether you're just starting to explore AI or looking to maximise the value of existing initiatives, RSM can help. Our advisers can work with you to identify opportunities, navigate risks and develop a practical AI strategy aligned with your business goals.
Get in touch with our team to discuss how we can support your AI journey.
Ready to take the next step in your AI journey?
Whether you're just starting to explore AI or looking to maximise the value of existing initiatives, RSM can help. Our advisers can work with you to identify opportunities, navigate risks and develop a practical AI strategy aligned with your business goals.
Get in touch with our team to discuss how we can support your AI journey.
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Cutting through the AI hype